Review
“an essential primer for anyone wanting to make it big in the fashion biz.” nicholas coleridge, managing director, conde nast “explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. the ‘back story’ of where goods come from and how they are manufactured and sold is always fascinating, which is why tungate’s book so appealed.” publishing news “fashion brands includes exclusive quotes and insights into brand strategy from designers such as paul smith and diesel founder renzo rosso.” in-store magazine “dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding.” media week “men don’t shop seasonally,” says mark tungate, paris-based writer and author of fashion brands: branding style from armani to zara.” daily telegraph “useful nuggets” financia (click here for further information)