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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (in Hardcover)

By Jess V, Fashion Specialist on July 4, 2009

Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

Review
“A must read.” — Today’s Books, August 4, 2003″A new angle on innovation” — Financial Times, October 30, 2003″Experimentation Matters offers many useful insights into innovation and demonstrates how new technologies can have profound effects on business experimentation.” — Inc.com, September 30, 2003″This is a highly informative and comprehensive work. Very highly recommended.” — Stern’s Management Review, September 22, 2003

Revolutionizing Innovation and Performance Through New Experimentation Technologies Every company’s ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation often limits innovation. New technologies-including computer modeling and simulation-promise to lift that constraint by changing the economics of experimentation. Never before has it been so economically feasible to ask “what-if” questions and generate preliminary answers. (click here for further information)

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6 responses to “Experimentation Matters: Unlocking the Potential of New Technologies for Innovation (in Hardcover)”

  1. Xander July 5, 2009 at 05:36 |

    5.0 out of 5 stars
    Probe and Learn and Probe some more…
    This book builds on a couple decades of research into customer engagement and new product development.

  2. Zulimar July 5, 2009 at 11:27 |

    5.0 out of 5 stars
    Buy This Book!
    Buy this book!! Thomke’s important new book on innovation is the best that I have read. As a lecturer in product development, I would recommend it highly to anyone with an…

  3. Riordan July 5, 2009 at 16:01 |

    5.0 out of 5 stars
    Innovation through Experimentation
    Stefan Thomke has produced a landmark book that beautifully reinforces an often ignored aspect about innovation — experimentation matters.

  4. Zaida July 5, 2009 at 21:21 |

    5.0 out of 5 stars
    STERN’S MANAGEMENT REVIEW FINDS THIS BOOK TOP-NOTCH!
    New technologies are making it easier and more economical to ask “what if” and innovate. This book explores the possibilities and examines the challenges, not only…

  5. Gambhiri July 6, 2009 at 01:27 |

    5.0 out of 5 stars
    The very best book about Innovation and CAE Management
    I am a CAE (computer-aided engineering) manager at a major automotive company. This book really opened my eyes!

  6. Tuve July 6, 2009 at 08:19 |

    5.0 out of 5 stars
    A clear roadmap to improved development for any company
    A clear writing style that opens up the ways with which companies and managers can improve the development of new processes and products.

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